From the studio
Field notes on shipping growth.
Short, opinionated essays on content velocity, AI automation, and the marketing systems we build for founder-led brands. New posts roughly every other week.
- 7 min readAttribution
Marketing attribution models explained for non-data founders
Last-click is lying to you. First-click is also lying. Here’s a plain-English tour of attribution models and which one to actually use when you don’t have an analyst on the team.
Read article - 6 min readTwitter
X (Twitter) strategy for B2B founders
X is still the fastest way for a B2B founder to build a network of operators, investors, and customers. A short, opinionated guide to making it work without becoming an extremely online person.
Read article - 7 min readMarketplace
Amazon vs your own D2C store: the US founder's playbook
Should US D2C brands sell on Amazon, on their own Shopify store, or both? Here's how to decide based on margin, brand control, and where the customer actually lives.
Read article - 7 min readJewelry
Digital marketing for US fine jewelry brands: building desire that converts
Fine jewelry is sold on story, not specs. Here is how US jewelry brands should run digital marketing — brand films, considered-purchase funnels, lab-grown positioning, and email that closes.
Read article - 6 min readInfluencer
Nano vs micro vs macro influencers: who US SMBs should bet on
Stop chasing follower counts. Here’s how US SMBs should split influencer budget across nano, micro, and macro creators based on the actual outcome they need.
Read article - 7 min readTracking
Server-side tracking without the pain
Server-side tracking sounds like a six-month engineering project. It doesn’t have to be. Here’s the minimum viable setup we ship for small brands who just want their conversions back.
Read article - 7 min readLinkedIn
LinkedIn personal brand playbook for founders
LinkedIn is the highest-leverage platform a B2B founder can post on, and most founders waste it. A clear playbook on positioning, post types, and cadence that actually drives inbound.
Read article - 7 min readEcommerce
Shopify vs WooCommerce vs headless: the honest pick for US D2C brands
We've shipped on all three. Here's how to pick between Shopify, WooCommerce, and a headless stack — without the platform-fanboy spin.
Read article - 8 min readReal Estate
Digital marketing for US real estate brokers and developers (that actually moves listings)
How US brokers and developers should run digital marketing in a high-rate market — lead capture, neighborhood content, paid search, and CRM follow-up that closes.
Read article - 7 min readInfluencer
Influencer marketing in the US that actually converts
Most US influencer programs leak money on follower counts and vibe checks. Here’s how we structure campaigns for D2C and SaaS brands that need pipeline, not just impressions.
Read article