From the studio
Field notes on shipping growth.
Short, opinionated essays on content velocity, AI automation, and the marketing systems we build for founder-led brands. New posts roughly every other week.
- 8 min readYouTube
Long-form YouTube for B2B service brands
Most B2B service brands write off YouTube as too slow. The ones who don’t are building a moat their competitors can’t copy in a year. Here’s how we approach it.
Read article - 8 min readMMM
Marketing Mix Modeling (MMM) for SMBs without a PhD
MMM used to be the preserve of FMCG giants with statisticians on staff. Open-source tools have changed that. A founder-friendly tour of when MMM is worth it, and when a spreadsheet beats it.
Read article - 6 min readRetargeting
Retargeting funnels that don't annoy your future customers
Most retargeting hits the same person with the same product ad nine times in a week. Here is how founder-led brands build retargeting that converts without scorching the audience.
Read article - 6 min readPinterest
Pinterest and niche platforms most D2C brands skip
While every D2C brand fights for attention on Instagram, Pinterest and a few niche platforms quietly send some of the highest-intent traffic on the internet. Here is where to look and how to start.
Read article - 7 min readSubscription
Subscription models for US D2C brands: what actually retains
Subscription is the highest-leverage retention mechanic in D2C — if you don’t blow it on the wrong cadence. Here's the Recharge playbook for US brands.
Read article - 7 min readEmail
Drip campaign anatomy: what actually converts
Most drip campaigns are decoration. Here’s the anatomy of a drip that actually moves revenue, broken down email by email with the timing and copy that works.
Read article - 6 min readHospitality
Digital marketing for US restaurants and cafes: filling seats with phones
US restaurants and cafes don’t need a fancy agency — they need a phone, a Google Business Profile, and a tight loyalty program. Here is the playbook.
Read article - 5 min readVideo
Vox-pop and street interview formats that work for B2C brands
Street interviews are eating Indian feeds, and most brands are doing them wrong. Here’s how we structure vox-pop shoots for B2C founders so the clips actually convert.
Read article - 6 min readBrand
Brand archetype and tone of voice for founder brands
Brand archetypes are usually consultant fluff. Done right, they’re the fastest way to keep a founder’s voice consistent across email, ads, podcasts, and the website.
Read article - 7 min readPrivacy
Cookieless tracking and what Indian brands should do in 2026
Third-party cookies are dying slowly, and India’s DPDP Act has changed the conversation. A practical, India-first playbook for tracking in a cookieless world.
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