From the studio
Field notes on shipping growth.
Short, opinionated essays on content velocity, AI automation, and the marketing systems we build for founder-led brands. New posts roughly every other week.
- 6 min readProgrammatic
Programmatic ads beyond DV360 for Indian SMBs
DV360 is built for enterprises with 50L+ monthly programmatic budgets. Indian SMBs and founder-led brands have better, cheaper alternatives. Here is what actually works under 5L a month.
Read article - 6 min readWhatsApp
WhatsApp status and broadcast marketing in India
WhatsApp is the most underrated marketing surface in India. A practical guide to status, broadcast lists, and the WhatsApp Business API — without burning your contacts or your goodwill.
Read article - 8 min readD2C
COGS, margin, and marketing spend: the D2C math nobody teaches
If you don't know your contribution margin per order, you can't know what to spend on ads. Here's the unit economics framework we run with US D2C founders.
Read article - 6 min readSMS
SMS automation for B2B follow-up that doesn’t feel spammy
How US B2B teams can use SMS for follow-up without nuking trust. Compliance, timing, copy, and the one rule that keeps texts feeling human.
Read article - 8 min readSaaS
Digital marketing for US SaaS founders: the 2025 playbook for getting to $1M ARR
Most US SaaS founders are running outdated marketing motions. Here is the actual stack — SEO, founder content, paid, and lifecycle — that gets a B2B SaaS from zero to $1M ARR.
Read article - 6 min readVideo
How to shoot founder-led video without losing the day
Most founders avoid video because every shoot eats six hours. Here’s the production rhythm we run that gets a month of content in 90 minutes — without the polish suffering.
Read article - 7 min readAffiliate
Affiliate and referral programs for US brands
Affiliate and referral programs are the most under-used growth lever for US D2C and SaaS. Here’s how to design one that pays out only when the customer is real.
Read article - 7 min readLinkedIn
LinkedIn ads for founder-led B2B without burning budget
LinkedIn ads cost 5x what Meta does and most founders waste the first 3L learning that. Here is the structure, creative, and offer logic that actually works for founder-led B2B.
Read article - 7 min readGTM
Google Tag Manager setup for non-developers
GTM is not a developer tool, despite the intimidating UI. A founder-friendly walk-through of the setup that powers a clean GA4 + Ads + Meta tracking stack.
Read article - 6 min readSocial Listening
Social listening for small brands without enterprise tools
You don't need a five-figure social listening platform. A practical, free-tier-friendly setup for finding what your customers and competitors are actually saying online.
Read article