From the studio
Field notes on shipping growth.
Short, opinionated essays on content velocity, AI automation, and the marketing systems we build for founder-led brands. New posts roughly every other week.
- 7 min readAds
Dynamic product ads on Meta and Google: how to actually scale catalog
DPAs are the most underused growth lever in US D2C. Here's how we set up Meta Advantage+ Catalog and Google Performance Max to actually scale.
Read article - 8 min readTools
Marketing automation tools compared for US SMBs
An opinionated comparison of marketing automation tools for US small businesses in 2026. HubSpot, Klaviyo, ActiveCampaign, Customer.io, Mailchimp, and when each actually fits.
Read article - 7 min readEdtech
Digital marketing for US edtech after the bubble: what actually grows now
The 2021 edtech playbook is dead. Here is how US edtech companies should run digital marketing in a post-ZIRP, AI-disrupted, outcomes-obsessed market.
Read article - 6 min readPodcast
The podcast-to-reels repurposing playbook we actually use
Most podcast clips look like podcast clips. Here’s how we turn one 60-minute episode into a month of reels that don’t feel like leftovers.
Read article - 6 min readInfluencer
How to brief and contract a US influencer without getting burned
Most influencer disputes trace back to a vague brief or a missing contract clause. Here’s the operational template we use to keep US creator partnerships on rails.
Read article - 7 min readGEO
GEO: optimising for Google's AI Overview as a B2B brand
Generative Engine Optimisation is the new SEO battleground. Here is how B2B founder-led brands earn citations in AI Overview, ChatGPT, and Perplexity without a six-figure SEO budget.
Read article - 6 min readDashboards
Marketing dashboards founders actually read on Monday morning
The 50-tile dashboard is a graveyard. Here’s the small, opinionated dashboard structure that founder-led teams actually open every Monday — and act on.
Read article - 6 min readCommunity
Comments, DMs, and community management without hiring a team
Community management is where most small brands silently lose. A practical playbook for handling comments and DMs at small scale without burning out or hiring a five-person team.
Read article - 7 min readRetention
Loyalty and retention for US D2C brands: stop building points programs
Most US D2C loyalty programs are points programs nobody asked for. Here's the retention stack we ship instead — built on Klaviyo, Shopify, and behavior, not gamification.
Read article - 7 min readAI
AI lead scoring without burning your funnel
AI lead scoring sounds great until it quietly disqualifies your best buyers. A practical guide to scoring that helps reps without nuking your pipeline.
Read article