From the studio
Field notes on shipping growth.
Short, opinionated essays on content velocity, AI automation, and the marketing systems we build for founder-led brands. New posts roughly every other week.
- 7 min readHealthcare
Digital marketing for US doctors and clinics: HIPAA-aware patient acquisition that works
US clinics need patients, but HIPAA, Meta’s health policies, and Google ad rules complicate every campaign. Here is how to grow a practice without leaking PHI or violating compliance.
Read article - 7 min readVideo
YouTube Shorts vs Reels vs LinkedIn video: where should founders show up
Three platforms, three completely different audiences, three completely different rules. Here’s how we decide where founder-led brands should put their video budget.
Read article - 7 min readPR
Digital PR for link building in the US
Cold outreach to US journalists is mostly noise. Here’s the digital PR playbook we run for SMBs that need real backlinks from real publications — without paying a $15K monthly retainer.
Read article - 8 min readSEO
SEO for founder-led brands in 2026: stop writing for Google, start writing for buyers
SEO in 2026 looks nothing like 2022. Founder-led brands win by leaning into voice, expertise, and content that LLMs and humans both actually want to read.
Read article - 7 min readMeta
Meta Conversions API setup for Indian brands
Indian brands lose 30-40% of pixel signal to ad blockers, in-app browsers and iOS. CAPI fixes most of it. A short, India-specific setup playbook for founders.
Read article - 7 min readLinkedIn
LinkedIn content formats that drive inbound leads
Not every LinkedIn post is built to convert. Here are the five formats that consistently produce inbound DMs and demo requests, and the three that just inflate vanity metrics.
Read article - 6 min readCRO
Product page conversion rate fixes that take an afternoon
Six product page changes that have lifted Shopify conversion rate by 15–30% across the US D2C brands we work with. None of them require a redesign.
Read article - 6 min readCRM
CRM automation: build vs buy for US founders in 2026
Should US founders build their own CRM stack or buy HubSpot? An honest framework for deciding, with the failure modes nobody warns you about.
Read article - 7 min readFintech
Digital marketing for US fintech: trust, compliance, and growth without getting fined
US fintech marketing is a knife fight against incumbents and regulators. Here is how to grow a fintech brand with content, paid, and lifecycle that respects FINRA, CFPB, and the FTC.
Read article - 6 min readVideo
Vertical video formats that actually book calls
Not every reel is a sales reel. Here are the four vertical video formats we’ve seen reliably move strangers into discovery calls for founder-led service brands.
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